Understanding the Timing
From a business perspective timing, timing, timing is critical. You are in the right place, at the right time, right now. You have a window of opportunity to position yourself and I believe that window will be about 18 months before we really see ageLOC catch on fire all over the world. Nu Skin sales globally are exploding in what is perhaps the worst economic times seen for the past 20 years.
The company has seen 10 consecutive months of growth. This has been led by sales of the Galvanic Spa and Gels. With TruFace Essence & ageLOC launching around the world by the end of the year we are set for an explosive 2009.
Time Line of the Opportunity
Phase 1 - Premarket < YOU ARE HERE NOW >
Pre-marketing before November 2008 - This is a time to preposition as an early adopter visionary in the opportunity. This is the hardest and most difficult time as many people will not persevere through this stage. Those who have vision and build a foundation are well positioned for the future.
Phase 2 - Soft Launch
Soft launch of ageLOC in the Galvanic Gels will occur at the Regional Convention in Salt Lake City October 23-25. This will mark the test phase where you will be able build up momentum in your business focused on the launch of ageLOC in early 2009.
Phase 3 - Launch
Launch of ageLOC in 2009 - The Company will launch their flagship stand alone product with ageLOC. The company is also working on a internal AgeLoc product which will be launched through Pharmanex. The combination of anti-aging from the outside in and the inside out is sure to explode volumes.
Phase 4 - Concentration
The hype is gone and the 'get rich quick guys' leave and the true leaders dig in and spread the news. This phase can last from 18 - 24 months as ageLOC starts to become known. This is also where most people will have heard something about the Galvanic Spa, Essence & ageLOC but haven't tried it yet.
Phase 5 - Critical Mass
Critical Mass is sometimes known as a tipping point where enough people are talking about ageLOC that it starts a frenzy of sales. It is absolutely critical that you build at least a solid Ruby business before we reach Critical Mass. This will give you a large enough organisation to catch the wave.
Phase 6 - Momentum
This period is fast and furious and huge incomes can be made very quickly in this period. Typically this window will last for 18 - 24 months with vertical sales. With a product category as large as anti-ageing this window could last for much longer. In Nu Skin's first momentum phase back in 1988 - 1991 the company grew from 50 million in sales to over 500 million dollars in sales. There have been estimates that we could grow from US$ 1 billion to US$5 billion or greater. This is called the billion dollar multiplier effect.
In 1988 the distributors who had prepositioned had huge growth. Your upline Team Elite John & Giselle Sexsmith grew from US$4,500 a month to over US$170,000 a month. There are stories of cheques which grew into as much of US$ 300,000 - US$ 400,000 a month. The largest cheque paid during this time approached US$500,000 for a single month. See the company comp plan for averages....
The bigger the foundation you build the bigger the market share you will capture in Momentum.
Phase 7 - Stability
Stability is where you get to sit back and enjoy lifestyle and freedom. For some of you this will be a comfortable six figure income or even higher. This phase is based on satisfied customers who will be using ageLOC and other Nu Skin and Pharmanex products forever.
Right now, you are at the tail end of Phase 1 now the rest if up to you. Will you grab the opportunity and take the action required or will you look back with hind sight and regret not taking action? All I can say is that you are in the right place, at the right time, right now!
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